Week 11- Facebook Ads and CTR

Facebook ads have changed the game for social media marketing, with many companies using them as their first connection to many online consumers. Last week, I discussed how to implement and utilize Facebook ads and ad campaigns. Now it is time to discuss the importance of Facebook ads and their Click-through rate or CTR. CTR is the amount of times an ad has been clicked by users over how many times the ad has been shown. For companies to be successful on their ad campaigns, they want to have the highest rate.

The idea of companies is to optimize their ads so that they are clicked the most often so that the ad will be seen by more consumers. It may sound easy, but with many companies competing in the same way the competition is always fierce. According to an article by Digitalmarkinginstitute.com, there are five different ways to get better results from your Facebook ads:

1. Stick to the News Feed on Desktop

2. Speak to your Target Audience

3. Make your image stand out among the rest

4. Split your large audience into smaller, more focused audiences

5. Test different images for the same campaign then after a while, choose the best

These five strategies will help you optimize your company ads CTR and I would highly recommend reading the article for more information.