Week 7- Facebook Insights

Facebook can be seen as one of the most popular social media websites that the Internet can provide. With its high level of popularity and recognition, it is no wonder that more and more companies are creating Facebook pages to further engage their customers. Facebook is very helpful with the layout of their Facebook pages and even provide statistics for the page creators with a thing called Facebook Insights.

Facebook Insights allow the creator of a Facebook page to see the kind of traffic their page is receiving, this includes statistics of views, page likes, reach and page followers. Below is an example of the a Facebook Insights page for a page called JobLife:

The Insights page is very user friendly as evidenced by its simple page design and clear labels for the page. It also allows the page creator to see how their page is doing over time in certain areas which allows them to better strategize their online communications. JobLife seems to be having a successful month currently with a boost in both page views and page likes, but may need to increase their reach.

Another helpful tool that Facebook Insights can provide is breaking down the people who view the page into many different categories like age, gender, location or even language. This allows the creator of the page to see how they should organize their posts, who they should target and the best way to do so. Below is how JobLife’s fans are broken down:

The JobLife fans seem to break down in a rather simple way with most of the viewers being between ages 18-34. It also appears that there are a few more women who look at the page than men and most of the views come from South Africa. These statistics could provide the creator a simpler way to connect to their fanbase.

Facebook pages are becoming more crucial to a company’s social media success in recent years. Luckily for new or inexperienced users, Facebook has provided a simple and user-friendly way to understand how to get the most out of their page with Facebook Insights. Once one gets an understanding of Facebook Insights, they will be able to see their page (and in turn their company) gain a bigger following.